Whats new in the Closet


  • Farida Hasan’s Luxury Silk Capsule Collection
  • Wardha Saleem Festive Eid 2018 Exhibition
  • Rozina Munib’s New and Chic Eid Collection
  • Tena Durrani’s Festive Wear Collection ‘Nargis’
  • Farnaz Mustafa’s Summer Bloom

Events Calendar

Retail Buzz

  1. Ramadan Souk

    April 23,2018
    Stop by The Royal Ballroom Palace in Downtown Dubai for an exciting shopping day from 11 am to 8 pm! 
    Ramadan Souk
  2. Cross Stitch Sale

    January 12,2018
    Cross Stitch Sale upto 50% off in stores and online. Shop now at www.crossstitch.pk.
    Cross Stitch Sale
  3. Sana Safinaz DIY Collection

    January 12,2018
    Sana Safinaz one-piece unstitched DIY collection releasing nationwide in store and online at www.sanasafinaz.com. Shop online
    Sana Safinaz DIY Collection
  4. Beechtree Winter Pret Sale

    January 12,2018
    Beechtree Winter Pret Sale upto 50% off in store and online at www.beechtree.pk. Shop online
    Beechtree Winter Pret Sale
  5. A'la Exhibition USA

    January 12,2018
    A'la Exhibition USA at 18940 Seabiscuit Run, Yorba Linda, CA 92886-2671, United States.
    A'la Exhibition USA
  6. Farnaz Mustafa

    December 27,2017
    Farnaz Mustafa exhibits her fusion evening wear on Saturday 30th December at F-20 Block 4 Clifton from 1pm to 5pm. For further information contact 0321-8296788 or 0321-8279574.
    Farnaz Mustafa

Read more...

E-Store Hot Picks

  1. Natasha kamal - Estore

    • Sacha

      Embroidered and mirror work neckline grey tunic (two piece set)

      Rs. 23,000/-

    • Blue lace agate

      Hand laden blue crystal agate neckline (two piece set)

      Rs. 34,000/-

    • Ivory

      Hand embellished ivory mesh net (two piece set)

      Rs. 27,000/-

    • Jasper tunic

      Hand laden multi crystal agate neckline (two piece set)

      Rs. 34,000/-

  2. Sapphire - Estore

    • MOON'S QUEEN

      Ready to Wear Straight Shirt
      V-Neckline with Band
      Printed Front Panel

      Rs.1,900/-

    • GOLDEN NIGHT

      Ready to Wear Straight Shirt
      Neckline with Band
      Plain Front Panel

      Rs.1,800/-

    • FLEUR D' PEACH

      Ready to Wear Straight Shirt
      V-Neckline Block Printed Front Panel

      Rs.2,400/-

    • HEROINE

      Ready to Wear Shirt
      V-Neckline with Band
      Printed Front Panel

      Rs.2,200/-

  3. Sana Safinaz - Estore

    • PHILADELPHIA - BASICS - READY TO WEAR

      Casual basic shirt. Fabric: Lawn

      Rs 2,390/-

    • BEACH DREAMS

      Smart shirt with elastic collar with floral embroidered front. Fabric: Lawn

      Rs 2,090/-

    • MELON PINK

      Smart shirt with embroidered bunch details on the border and sleeves.

      Rs 3,690/-

    • EMBRACE ME

      Casual V-neck shirt with belt details on the side. Fabric: lawn

      Rs 2,390/-

  4. Orient Textiles - ESTORE

    • ORD-435

      100% Lawn ready to wear digital shirt
      V-band Neckline with frills
      Box-pleated front and straight sleeves

      Rs 2,290/-

    • ORD-381

      100% Cotton satin ready to wear digital shirt
      Overlapped V-neckline band
      Straight cut and peplum sleeves with lace

      Rs. 2,090/-

    • ORD-300

      100% Lawn ready to wear digital shirt
      V neckline, Straight shirt and peplum sleeves


      Rs. 1,990/-

    • ORD-351

      100% Lawn ready to wear digital shirt
      Round neckline infused with gold chain and buttons
      Straight loose cut with round hemline

      Rs. 2,490/-

  5. Phatyma Khan - Estore

    • REGAL MAROON

      Maysuri net with handwork and embellishments.

      $107.00

    • GRACEFUL BEIGE

      Maysuri peplum with block print and embellishments.

      $126.00

    • FESTIVE FUCHSIA

      Maysuri net with block print detailing.

      $76.00

    • FLOWY PISTACHIO

      Chiffon with embroidery and embellishments.

      $107.00


View all E-Stores.

Style Blog

  1. Exhibition Hit List: Wardha Saleem’s Upcoming Collections “Rosarie” & “Rideaux D’Amour” On The 25th and 26th Of May!

    Exhibition Hit List: Wardha Saleem’s Upcoming Collections “Rosarie” & “Rideaux D’Amour” On The 25th and 26th Of May!

    Wardha Saleem’s latest collections consist of a whirlwind of fresh new hues, trendy silhouettes and unique hand crafted embroideries! This season the designer brings forth three new collections- all available at her Eid exhibition on May 25th and 26th; your one stop shop featuring everything from casual everyday looks to semi formals and drool worthy formals that are perfect…
    Continue reading
  2. Ready, Set, Shoot! : Rozina Munib’s New and Chic Eid Collection!

    Ready, Set, Shoot! : Rozina Munib’s New and Chic Eid Collection!

    Look chic yet stylish. Channel your inner trendy and feminine energy in these pieces from Rozina Munib’s new Eid collection! These luxury pret pieces are specially designed to keep you breezy and fashionable. Whether you’re in need of an outfit for Eid, or your friend’s wedding is approaching post Ramadan, or maybe your closet is in need…
    Continue reading
  3. Ready, Set, Shoot!: Tena Durrani’s Festive Wear Collection ‘Nargis’

    Ready, Set, Shoot!: Tena Durrani’s Festive Wear Collection ‘Nargis’

    Churning out fabulous creations is this designers passion, mixing various techniques and color schemes result in bespoke designs that are definitely pieces of art- this season Tena Durrani ups the ante with a range of ensembles that are classic and will last a life time! Applauded for her ability to design collections that are fluid, always changing…
    Continue reading
  4. Ready, Set, Shoot! : Farnaz Mustafa’s Summer Bloom!

    Ready, Set, Shoot! : Farnaz Mustafa’s Summer Bloom!

    Farnaz Mustafa has always been a celebrated name in the fashion industry, as she knows how to incorporate royalty and majesty into each of her creations. Her new Eid collection, Summer Bloom is a marriage between pastels and silhouettes, allowing the woman wearing it, to step into the festive months with style and grace.
    Continue reading

Galleries


Fashion Designers Saira Shakira, Zuria Dor, Saira Rizwan & Rozina Munib open their Stores at Runway Eleven in Karachi


Zainab Chottani- Chickan Kari Launch In Lahore!


Sohai Ali Abro’s MotorCycle Girl launched in a star studded premiere in Karachi!


Ayesha Somaya Launches Flagship Store In Lahore Marking The Brands 10th Anniversary


Aura Art Jewellery by Sundus Talpur


Fashion Pakistan Spring Summer 2018 Day 2


Ayesha Ibrahim For ZS Textiles Spring Summer '18 Lawn Launch


Saira Rizwan X Ittehad Textiles celebrated the success of their Lawn Collection 2018


PFDC Sunsilk Fashion Week 2018 - Day-3


PFDC Sunsilk Fashion Week 2018 - Day-1