Whats new in the Closet


  • Tena Durrani Formals Collection with Al-Zohaib Textiles
  • Health acts you need to kick start 2017
  • Hobo by Hub winter collection
  • Yellow yellow dirty fellow
  • Our top picks of the best dressed at the 74th Golden Globe Awards

Events Calendar

Retail Buzz

  1. Wardha Saleem

    November 25,2016
    Wardha Saleem presents 'Rangraaz' Bridal/Festive 2016 collection. 
    Wardha Saleem
  2. Nida Azwer's Pre Winter Annual Sale!

    November 22,2016
    Head to Nida Azwer Atelier studio as they are offering amazing discounts up to 70% off on pret/semi formal and selectred formals from November 22nd to 26th. The timings are from 10am to 6pm Tuesday onwards at 13C sunset lane 5, Phase 2 extention, DHA, Karachi. For further queries please contact 030118225159
    Nida Azwer's Pre Winter Annual Sale!
  3. Zeen's New Flagship Store

    November 22,2016
    Lahore Shoppers, Zeen invites you to celebrate the launch of their new flagship store on Saturday, November 26th, 2016 at 3pm at Emporium Mall. Enjoy flat 30% off on your purchases during this event!
    Zeen's New Flagship Store
  4. Ayesha Somaya's Trunk Show in Lahore!

    October 31,2016
    Ayesha Somaya will be showcasing her stunning designs on the 7th of November at 104-B street 5, phase 5, DHA Lahore from 11am to 5pm!
    Ayesha Somaya's Trunk Show in Lahore!
  5. Jaipur and Co's Bridal and Festive jewelry exhibition!

    October 31,2016
    Jaipur & Co's bridal and festive jewelry exhibition is happening at Ensemble, Karachi featuring their latest collection as seen in Fashion Pakistan week 2016.
    Jaipur and Co's Bridal and Festive jewelry exhibition!
  6. Pakistan Designers Lounge-Pop Up Show

    October 28,2016
    PKDL will be showcasing a wide array of talented designer ensembles in Houston on November 6th from 10am to 3pm!
    Pakistan Designers Lounge-Pop Up Show

Read more...

E-Store Hot Picks

  1. So kamal - Estore

    • DP-556 LINEN SHIRT

      Solid embroidered kurta from winter range 2016

      Rs. 2,000/-

    • DP-551 KURTI

      PRET linen 1Pcs Digital Print Fusion Kurti (stitched)

      Rs. 1,600/-

    • DP-548 KURTI

      PRET linen 1Pcs Digital Print Fusion Kurti (stitched)

      Rs. 1,600/-

    • DP-549 KURTI

      PRET linen 1Pcs Digital Print Fusion Kurti (stitched)

      Rs. 1,600/-

  2. Orient Textiles - ESTORE

    • CHECK AND MATE

      100% Cotton Cambric




      Rs. 1,750/-

    • TREASURE GOLD

      100% Cotton Cambric Four black white and gold buttons.


      Rs. 2,250/-

    • FRENCH SCRIPT

      Admiring the French artistry, presenting its historical values with a juxtapose of floral inclines.

      Rs. 2,550/-

    • FLORAL

      Modern take on delicate floral and natural beauty presented in a soft blue color palette.

      Rs. 1,850/-

  3. Tena Durrani - ESTORE

    • JOLIE

      Self zarri lilac shirt with round neckline and round daaman. Full sleeves have lace and organza finishing on cuff.

      Rs. 12,000/-

    • AUDREY

      White collared V-neck crepe shirt with front panel flap. Full sleeves with white floral embroidery on organza cuff.

      Rs. 13,000/-

    • POPPY

      Light blue khaadi silk kameez with round daaman and round neckline. One floral embroidered motif on neckline.

      Rs. 8,000/-

    • ESTELL

      Navy blue raw silk shirt with V-neck and three quarter sleeves. Sleeves and daaman have organza screen print on hem with pearl detailing on daaman.

      Rs. 12,000/-

  4. Al-zohaib Textile - Estore

    • AL ZOHAIB SUNSHINE BLOOM '16 -10A

      3 Pcs Printed Suit
      Shirt : Printed Cotton Satin
      Dupatta : Printed Lawn
      Shalwar : Cotton Cambric

      Rs. 2,450/-

    • AL ZOHAIB SUNSHINE BLOOM '16 -1B

      3 Pcs Printed Suit
      Shirt : Printed Cotton Satin
      Dupatta : Printed Lawn
      Shalwar : Cotton Cambric

      Rs. 2,450/-

    • AL ZOHAIB SUNSHINE BLOOM '16 -3A

      3 Pcs Printed Suit
      Shirt : Printed Cotton Satin
      Dupatta : Printed Lawn
      Shalwar : Cotton Cambric

      Rs. 2,450/-

    • AL ZOHAIB SUNSHINE BLOOM '16 -3B

      3 Pcs Printed Suit
      Shirt : Printed Cotton Satin
      Dupatta : Printed Lawn
      Shalwar : Cotton Cambric

      Rs. 2,450/-

  5. Ayesha Somaya - E-Store

    • Dress Code# 12231-R

      A Peplum Cut in Crepe Silk.

      Rs. 7,859/-

    • Dress Code# 12251

      Denim Buckle


      Rs. 8,383/-

    • Dress Code# 12253-R

      Denim Off Shoulder with Border Embroidery

      Rs. 6,287/-

    • Dress Code# 12249-G

      Linen Tie


      5,239


View all E-Stores.

Style Blog

  1. top ten anything! Flower Power- 10 ways to sport the floral trend in style!

    top ten anything! Flower Power- 10 ways to sport the floral trend in style!

    Florals never got our of style- they’re flirty with a feminine touch and we just can’t get enough of this trend! Whether it’s western wear or eastern- florals are here to stay and we’ve created a hit list of the ten best ways to wear this girly pattern flawlessly!
    Continue reading
  2. Colors to keep: Yellow yellow dirty fellow!

    Colors to keep: Yellow yellow dirty fellow!

    We’re sensing a power colour yellow craze this year; from an eye catching banana and canary yellow to a spicy turmeric and lemon! Who doesn’t love a bright pop of yellow oozing out positive vibes and a summery feel? If you don’t, we can guarantee you’ll start to love it in no time! They say the colour you…
    Continue reading
  3. Style Notes: Our top picks of the best dressed at the 74th Golden Globe Awards!

    Style Notes: Our top picks of the best dressed at the 74th Golden Globe Awards!

    Hollywood’s brightest stars were in attendance at the 74th Golden Globe awards this past weekend and we just couldn’t stop ogling at some of the stunning designer wear gowns at the star studded event! From Valentino, Marchesa and Versace to Ralph Lauren and Zuhair Murad- it was difficult to pick our favorites, but we managed to narrow…
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  4. Ready, set, shoot!: Tena Durrani’s Bridal collection “A Rouge Affair”

    Ready, set, shoot!: Tena Durrani’s Bridal collection “A Rouge Affair”

    Tena Durrani strikes again with a breathtakingly exquisite bridal collection ‘A Rouge Affair’! This season the design guru has created the perfect mix of elegant opulence and tradition, modeled by the ever stunning Sadaf Kanwal. Each piece is heavily ornamented with the most gorgeous embroideries and embellishments- don’t you just love work laden, cascading bridals?
    Continue reading

Galleries


Saira Shakira Private Viewing of their latest bridal collection 'Zohra'


Khazana UAE hosts a private preview of Amrapali Jaipur's Victorian Collection


Fashion Pakistan Week Winter Festive 2016- Red Carpet Day 3


Fashion Pakistan Week Winter Festive 2016- Red Carpet Day 2


Fashion Pakistan Week Winter Festive 2016- Red Carpet Day 1


Ambassador Of Fashion Collaboration with HSY


Saira Rizwan Launches Debut Unstitched


Crimson Launches Crimson Luxe By Saira Shakira