Whats new in the Closet

  • All Eye’s On Morri’s Latest Collection Zardozi
  • Your Round-Up Of What’s Happening in Your City This Weekend
  • Sapphire’s Latest Hommage Collection
  • Sanam Chaudhri’s Eid Exhibition on the 10th Of August
  • Zara Shahjahan’s Enchanting Eid Lawn Collection Out Now

Events Calendar

Retail Buzz

  1. Ramadan Souk

    April 23,2018
    Stop by The Royal Ballroom Palace in Downtown Dubai for an exciting shopping day from 11 am to 8 pm! 
    Ramadan Souk
  2. Cross Stitch Sale

    January 12,2018
    Cross Stitch Sale upto 50% off in stores and online. Shop now at www.crossstitch.pk.
    Cross Stitch Sale
  3. Sana Safinaz DIY Collection

    January 12,2018
    Sana Safinaz one-piece unstitched DIY collection releasing nationwide in store and online at www.sanasafinaz.com. Shop online
    Sana Safinaz DIY Collection
  4. Beechtree Winter Pret Sale

    January 12,2018
    Beechtree Winter Pret Sale upto 50% off in store and online at www.beechtree.pk. Shop online
    Beechtree Winter Pret Sale
  5. A'la Exhibition USA

    January 12,2018
    A'la Exhibition USA at 18940 Seabiscuit Run, Yorba Linda, CA 92886-2671, United States.
    A'la Exhibition USA
  6. Farnaz Mustafa

    December 27,2017
    Farnaz Mustafa exhibits her fusion evening wear on Saturday 30th December at F-20 Block 4 Clifton from 1pm to 5pm. For further information contact 0321-8296788 or 0321-8279574.
    Farnaz Mustafa


E-Store Hot Picks

  1. Natasha kamal - Estore

    • Sacha

      Embroidered and mirror work neckline grey tunic (two piece set)

      Rs. 23,000/-

    • Blue lace agate

      Hand laden blue crystal agate neckline (two piece set)

      Rs. 34,000/-

    • Ivory

      Hand embellished ivory mesh net (two piece set)

      Rs. 27,000/-

    • Jasper tunic

      Hand laden multi crystal agate neckline (two piece set)

      Rs. 34,000/-

  2. Sapphire - Estore


      Ready to Wear Straight Shirt
      V-Neckline with Band
      Printed Front Panel



      Ready to Wear Straight Shirt
      Neckline with Band
      Plain Front Panel



      Ready to Wear Straight Shirt
      V-Neckline Block Printed Front Panel



      Ready to Wear Shirt
      V-Neckline with Band
      Printed Front Panel


  3. Sana Safinaz - Estore


      Casual basic shirt. Fabric: Lawn

      Rs 2,390/-


      Smart shirt with elastic collar with floral embroidered front. Fabric: Lawn

      Rs 2,090/-


      Smart shirt with embroidered bunch details on the border and sleeves.

      Rs 3,690/-


      Casual V-neck shirt with belt details on the side. Fabric: lawn

      Rs 2,390/-

  4. Orient Textiles - ESTORE

    • ORD-435

      100% Lawn ready to wear digital shirt
      V-band Neckline with frills
      Box-pleated front and straight sleeves

      Rs 2,290/-

    • ORD-381

      100% Cotton satin ready to wear digital shirt
      Overlapped V-neckline band
      Straight cut and peplum sleeves with lace

      Rs. 2,090/-

    • ORD-300

      100% Lawn ready to wear digital shirt
      V neckline, Straight shirt and peplum sleeves

      Rs. 1,990/-

    • ORD-351

      100% Lawn ready to wear digital shirt
      Round neckline infused with gold chain and buttons
      Straight loose cut with round hemline

      Rs. 2,490/-

  5. Phatyma Khan - Estore


      Maysuri net with handwork and embellishments.



      Maysuri peplum with block print and embellishments.



      Maysuri net with block print detailing.



      Chiffon with embroidery and embellishments.


View all E-Stores.

Style Blog

  1. Ready, Set, Shoot!: Shehla Chatoor Resort Collection “Secrets De’ La Mer”

    Ready, Set, Shoot!: Shehla Chatoor Resort Collection “Secrets De’ La Mer”

    Renowned for her eclectic taste and artistic intuition; Shehla Chatoor is a powerhouse designer who revels in constantly challenging her own design sense- constantly pushing the envelope to create bigger, better designs. From the birth of her brand in 1995 to what it is now; we’ve witnessed the designer up the ante with the inception of every…
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  2. #Instagram Weekly: CELEBRITIES ON VACATION!

    #Instagram Weekly: CELEBRITIES ON VACATION!

    Summer is here and our Instagram news feeds are filled with celebrity’s vacation pictures. Some are on a relaxing trip-taking some time out from the intense Karachi heat or extensive work load while rest are busy working on bigger and promoting their latest projects. We spotted some super cool #ootd posts along with major streetstyle in some…
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  3. What’s In Store : Misha Lakhani Goes On Sale!

    What’s In Store : Misha Lakhani Goes On Sale!

    When women proclaim they’re wearing Misha Lakhani, either at an intimate gathering or a widely attended wedding reception, they admit to wearing something with finesse and glamor. Since August 2012, the brand Misha Lakhani has steadily grown into one of the most admired and trusted fashion brands in the country. Each year has brought on a more…
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  4. Trend Alert: Tiny 90’s Sunglasses Have Officially Made a Come Back!

    Trend Alert: Tiny 90’s Sunglasses Have Officially Made a Come Back!

    It’s officially time to trash those over-sized sunglasses in the bin and get your hands on some teeny tiny shades for the summer! Trends are changing and guess what’s back in fashion- yes, it’s true what was cool in the 90’s is definitely making a comeback in 2018. We’ve spotted a bunch of our favorite celebrities in…
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Pakistani Film Festival New York 2018

Sunsilk Passions Come to Life in Karachi

Fashion Designers Saira Shakira, Zuria Dor, Saira Rizwan & Rozina Munib open their Stores at Runway Eleven in Karachi

Zainab Chottani- Chickan Kari Launch In Lahore!

Sohai Ali Abro’s MotorCycle Girl launched in a star studded premiere in Karachi!

Ayesha Somaya Launches Flagship Store In Lahore Marking The Brands 10th Anniversary

Aura Art Jewellery by Sundus Talpur

Fashion Pakistan Spring Summer 2018 Day 2

Ayesha Ibrahim For ZS Textiles Spring Summer '18 Lawn Launch