Whats new in the Closet


  • Elan’s Sauvage Couer Exudes Finesse
  • Iqra Aziz Steps Into The Summer With Alkaram
  • Esque Brings It’s Luxury Home Accessories To London
  • The Multi-Talented Kiran Malik Opens Her Closet Doors
  • Wardha Saleem’s “Luxe Edition- Festive Eid 2018” Collection

Events Calendar

Retail Buzz

  1. Ramadan Souk

    April 23,2018
    Stop by The Royal Ballroom Palace in Downtown Dubai for an exciting shopping day from 11 am to 8 pm! 
    Ramadan Souk
  2. Cross Stitch Sale

    January 12,2018
    Cross Stitch Sale upto 50% off in stores and online. Shop now at www.crossstitch.pk.
    Cross Stitch Sale
  3. Sana Safinaz DIY Collection

    January 12,2018
    Sana Safinaz one-piece unstitched DIY collection releasing nationwide in store and online at www.sanasafinaz.com. Shop online
    Sana Safinaz DIY Collection
  4. Beechtree Winter Pret Sale

    January 12,2018
    Beechtree Winter Pret Sale upto 50% off in store and online at www.beechtree.pk. Shop online
    Beechtree Winter Pret Sale
  5. A'la Exhibition USA

    January 12,2018
    A'la Exhibition USA at 18940 Seabiscuit Run, Yorba Linda, CA 92886-2671, United States.
    A'la Exhibition USA
  6. Farnaz Mustafa

    December 27,2017
    Farnaz Mustafa exhibits her fusion evening wear on Saturday 30th December at F-20 Block 4 Clifton from 1pm to 5pm. For further information contact 0321-8296788 or 0321-8279574.
    Farnaz Mustafa

Read more...

E-Store Hot Picks

  1. Natasha kamal - Estore

    • Sacha

      Embroidered and mirror work neckline grey tunic (two piece set)

      Rs. 23,000/-

    • Blue lace agate

      Hand laden blue crystal agate neckline (two piece set)

      Rs. 34,000/-

    • Ivory

      Hand embellished ivory mesh net (two piece set)

      Rs. 27,000/-

    • Jasper tunic

      Hand laden multi crystal agate neckline (two piece set)

      Rs. 34,000/-

  2. Sapphire - Estore

    • MOON'S QUEEN

      Ready to Wear Straight Shirt
      V-Neckline with Band
      Printed Front Panel

      Rs.1,900/-

    • GOLDEN NIGHT

      Ready to Wear Straight Shirt
      Neckline with Band
      Plain Front Panel

      Rs.1,800/-

    • FLEUR D' PEACH

      Ready to Wear Straight Shirt
      V-Neckline Block Printed Front Panel

      Rs.2,400/-

    • HEROINE

      Ready to Wear Shirt
      V-Neckline with Band
      Printed Front Panel

      Rs.2,200/-

  3. Sana Safinaz - Estore

    • PHILADELPHIA - BASICS - READY TO WEAR

      Casual basic shirt. Fabric: Lawn

      Rs 2,390/-

    • BEACH DREAMS

      Smart shirt with elastic collar with floral embroidered front. Fabric: Lawn

      Rs 2,090/-

    • MELON PINK

      Smart shirt with embroidered bunch details on the border and sleeves.

      Rs 3,690/-

    • EMBRACE ME

      Casual V-neck shirt with belt details on the side. Fabric: lawn

      Rs 2,390/-

  4. Orient Textiles - ESTORE

    • ORD-435

      100% Lawn ready to wear digital shirt
      V-band Neckline with frills
      Box-pleated front and straight sleeves

      Rs 2,290/-

    • ORD-381

      100% Cotton satin ready to wear digital shirt
      Overlapped V-neckline band
      Straight cut and peplum sleeves with lace

      Rs. 2,090/-

    • ORD-300

      100% Lawn ready to wear digital shirt
      V neckline, Straight shirt and peplum sleeves


      Rs. 1,990/-

    • ORD-351

      100% Lawn ready to wear digital shirt
      Round neckline infused with gold chain and buttons
      Straight loose cut with round hemline

      Rs. 2,490/-

  5. Phatyma Khan - Estore

    • REGAL MAROON

      Maysuri net with handwork and embellishments.

      $107.00

    • GRACEFUL BEIGE

      Maysuri peplum with block print and embellishments.

      $126.00

    • FESTIVE FUCHSIA

      Maysuri net with block print detailing.

      $76.00

    • FLOWY PISTACHIO

      Chiffon with embroidery and embellishments.

      $107.00


View all E-Stores.

Style Blog

  1. What’s In Store: Elan’s Sauvage Couer Exudes Finesse!

    What’s In Store: Elan’s Sauvage Couer Exudes Finesse!

    In the recent years, Khadijah Shah has strived to up the ante by taking steering Elan towards new fashion territory and exceeding expectations! From opening Pakistan’s first Maison in Karachi to launching exotic handbags, it’s safe to say Elan is one of the most adventurous and unpredictable brands in Pakistan. Unpredictable in the sense, we’ll never know…
    Continue reading
  2. Style Notes: Iqra Aziz Steps Into The Summer With Alkaram!

    Style Notes: Iqra Aziz Steps Into The Summer With Alkaram!

    Constantly striving to develop new products and attain excellence, Alkaram identifies with every Pakistani woman for their diverse range of home textiles, lawn, and ready-to-wear clothing range. Alkaram Studio is a perfect haven for aesthetically inclined women with its originality and style in fashion fabrics and stunning accessories. This season we style spotted Iqra Aziz sporting some…
    Continue reading
  3. Exhibition Hit List: Esque Brings It’s Luxury Home Accessories To London!

    Exhibition Hit List: Esque Brings It’s Luxury Home Accessories To London!

    Get set and ready to shop because Esque brings their luxury home accessories collection to London for the first time! The one of a kind limited edition collection includes the brands signature planters, bins, tissue boxes, table top accessories such has butterflies, chess pieces, cushions, lucite trunks and so much more! With only a limited selection of…
    Continue reading
  4. What’s In Her Closet? : The Multi-Talented Kiran Malik Opens Her Closet Doors!

    What’s In Her Closet? : The Multi-Talented Kiran Malik Opens Her Closet Doors!

    It’s a blessing and a privilege to be able to know empowered and passionate women who aspire to be the best they can be. Women who aren’t afraid to take risks, and who continue to inspire people all around them. This adventurous lady is is a full time HR consultant at a multinational corporation in Dubai. She…
    Continue reading

Galleries


Fashion Designers Saira Shakira, Zuria Dor, Saira Rizwan & Rozina Munib open their Stores at Runway Eleven in Karachi


Zainab Chottani- Chickan Kari Launch In Lahore!


Sohai Ali Abro’s MotorCycle Girl launched in a star studded premiere in Karachi!


Ayesha Somaya Launches Flagship Store In Lahore Marking The Brands 10th Anniversary


Aura Art Jewellery by Sundus Talpur


Fashion Pakistan Spring Summer 2018 Day 2


Ayesha Ibrahim For ZS Textiles Spring Summer '18 Lawn Launch


Saira Rizwan X Ittehad Textiles celebrated the success of their Lawn Collection 2018