Dubai 9th April, 2015: The Servis 3rd HUM Awards powered by Telenor, took place in Dubai's World Trade Centre on the eve of 9th April 2015. The star studded affair not only brought the giants of the Pakistani entertainment industry under one roof but it also served as a great platform to showcase the true entertainment value that Pakistan offers.

Anoushey Ashraf and Mohsin Abbasi of block buster Na Maloon Afraad hosted the Red Carpet and kept the stars engaged.

Hamza Ali Abbasi and popular morning show host Sanam Jang were the first set of hosts for the night. The second set of the event was hosted by the humorous duo Ahmed Ali Butt and Wasay Chaudhry who kept the audiences alive and active throughout.

There was an interesting lineup of power packed performaces by Ahsan Khan, Sabah Qamar, Mehwish Hayat, Sajjal Ali and Shehroze and Saira Sabzwari. Aamna from BNF choreographed all the performances and the magnanimous stage was designed by EBB. The surprise package of the night was the Indian singing star Sunidhi Chauhan who mesmerized everyone with her hit songs as well as a Pakistani number.

Sadqay Tumhare picked up all the major awards that night including Best Drama Serial (Viewers Choice), Best actress(Viewers Choice), Best OST, Best On-screen couple, Best writer (won by Khaleel-ur-Rehman) and Best director (won by Ehteham Uddin).

Best Actor female was presented by the talented Sakina Samoo to Mahira Khan for Sadqay Tumharay and Mekaal Zulfiqar picked the trophy for the best Male Actor for his role in Mohabbat Subh Ka Sitara Hai. His award was presented to him by the charming Atiqa Odho who is also the brand ambassador for the 3rd Servis HUM Awards. Best Actor Jury Male was presented by Bushra Ansari to Ahsan Khan and Best Actor Jury Female was won by Saba Qamar who received it from talented Humayun Saeed.

Samina Perzada recognised the entire team of Na Maloom Afraad who were called on stage as an appreciation for the effort and sheer hard work of the young breed of actors and even younger director. The film has been a huge commercial success and has collected a whooping sum of 14 crores.

Another highlight of the event was the first look launch of Momina Duraid's film starring Humayun Saeed and Mahira Khan Bin Roye that left everyone spellbound.

A special recognition award by the name of International Icon Award was given to the dashing Fawad Khan. A montage was played to share a glimpse of his journey and his incredible achievements. Momina Duraid presented this award to Fawad who humbly accepted and acknowledged the contribution of HUM television in his career and thanked everyone from MD Productions to Sultana Siddiqui.

Other categories of awards included Best Sitcom (winner: Uff Meri Family), Best Supporting Actor and Actress (winners: Rehan Sheikh and Mansha Pasha), Best Telefilm (Mein Cooco Aur Woh) and Best New Sensation Female and Male (winners: Hareem Farooq and Adnan Malik), Best negative Role (winner: Samia Mumtaz) and Best Short Film.

Besides acknowledging the talent in the drama, music and fashion industry, the 3rd Hum Awards ceremony acknowledged veterans whose contribution to Pakistani entertainment industry is enormous. Sufi queen Abida Parveen was bestowed with the prestigious Excellence in Music Award by CEO HUM Network Mr Duraid Qureshi. She also sang few lines from Ameer Khusroo's kalaam. Anwer Maqsood was the proud recipient of the Lifetime Achievement Award for his outstanding contribution to the entertainment industry. The ever so graceful Samina Peerzada received the Excellence in Television Award for delivering brilliant performance in countless serials in a career spanning over 30 years. The audiences gave a standing ovation to these artistes as a mark of respect.

On fashion front, Hassan Shehryar Yasin of HSY and Deepak Perwani graced the stage with their presence. Cybil Choudhry won the award for the Best Female Model whereas the dapper, Shahzad Noor picked the Best Male Model trophy.

Event Credits:Sound & Light by Glow Productions | Radio Partner Hum FM 106.2 | Event co-managed by Raging Tigers Events | PR by Chocolate Entertainment.| Video Production by Prime Vision | Event Partners Unilever, Lenovo, Nestle, Rivo Mobiles, HBL and Tima Fashions.