Feeha Jamshed joins the retail race with the launch of her own stand alone flagship store at the popular E-street, Clifton, Block 4, Karachi. A lovely spot right next to Mews cafe, the FJ store brings trendsetting desi silhouettes into modernism in Feeha's signature style. Her designs have taken fashion and style from the streets of Pakistan to the world, and she continues to work on infusing eastern cuts into western wear as opposed to western cuts imported into eastern wear.

The store launch introduced the J'Dore Khanum Jaan collection that tells the story of a girl from Pakistan who spreads her style in the fashion capital of Paris.

The launch of her first flagship store was attended by a bevy of notables from the fashion and entertainment industry. The PR of the event was handled by Catalyst PR & marketing and event was managed by Catwalk Event Management & productions.