Indian fashion brand Rubaaiyat by Mini Bindra launched its first franchised standalone store in Pakistan at the prestigious Gulberg Galleria Lahore on 17th April 2014. Tthe opening heralds the formal inauguration of one of the first ever Indian fashion brands in Pakistan.The event was a well-attended affair which featured fashion designers, models and other notable social and media personalities such as Chairperson of the Executive committee of the PFDC Mrs. Sehyr Saigol, CEO PFDC Saad Ali; fashion designers Maheen Kardar Ali, HSY, Mohsin Ali, Yahsir Waheed, Zara Shahjahan, Asifa and Nabeel; TV Personalities Ayesha Sana and Huma Amir Shah; Stylist Shahzad Raza and fashion model Iman Ali among many others. The event was hosted by acclaimed model and personality Natasha Hussain with event management by QYT events and Public Relations by Lotus.

Rubaaiyat by Mini Bindra, a label renowned for their ready to wear and formal wear, also introduced their new collection titled "L'amore D'oro " Love for Gold" at the opening. Synonymous with its name, the collection consists of delicate gold screen prints in shades of white, nude, beige, ochre, wheat, tan and fawn - subtle hues. The collection endeavours to fuse a diversity of thread work methods such as the famed Lucknowi Chikankari and Benarsi Brocade with traditional techniques such as Ari and Zari work. The collection endeavors to translate classic French tradition interpreted within the traditional thread work techniques of the Sub-Continent. On the launch of Rubaaiyat, The Rubaaiyat flagship store in India is currently located at 16, Central Market, Punjabi Bagh West New Delhi. Their Lahore store is now open at the Gulberg Galleria.