The House of Sania Maskatiya achieved a new milestone with the inauguration of their exclusive store within a store at leading multibrand boutique, Ensemble Dubai on 23rd November'14. Due to the ever increasing demand for the label's designs, the move is a significant step to expand their international outreach. Ensemble is the perfect collaborative partner for the venture given their strong retail presence as a go-to for Pakistani luxury designer wear.

The exclusive launch was attended by Design Head Sania Maskatiya and Business Head for Sania Maskatiya, Umair Tabani along with Ensemble Director Shezray Hussain. Located at Villa 259, Al Wasl Road, Jumeirah 1, Dubai, the Sania Maskatiya store-within-a-store will host all of the label's collections, from pret to luxury pret and will offer bridals on order.

Speaking about the further expansion of their brand's outreach in Dubai, Creative Design Head Sania Maskatiya said: "We are delighted to have collaborated with Ensemble for the opening of our first store-within-a-store internationally in Dubai. We have been stocking at Ensemble even before we launched our inaugural store in Pakistan and appreciate their expertise and support in promoting our brand both locally and abroad. Our need for a broader international retail presence is primarily fueled by surging demand which we've experienced after participating in different exhibitions and fashion portals worldwide. This new endeavour is just the first phase of our international growth strategy."

On the inception of Sania Maskatiya store within a store, Director of Ensemble Shezray Husain-Hasan said; "We at Ensemble are delighted at the launch of Sania Maskatiya at Ensemble. An integral part of the Ensemble family - Sania has stocked her creations at all our outlets and we look forward to this collaboration in the Middle East as a successful merger between commerce and creativity that will take Pakistani fashion on to greater heights!"

Take a look at all the exclusive photos from the official launch held yesterday courtesy Aamir Mazhar of Savvy PR.