The Sapphire Retail Brand made its debut at the opening of their flagship store in Dolmen Mall, Karachi with a grand launch celebration that welcomed friends and the fashion fraternity. The venture is a collaboration between leading textile manufacturers - The Sapphire Group and Luxury Designer Khadijah Shah of Elan who is the Creative Director.

The opening was a huge success as lines formed with people queuing to be the first to buy the brand's brilliant and affordable designs. From casual pret wear starting at Rs2,200 to digital silk prints at Rs7,500 and un-stitched suits varying from Rs3,000 to Rs6,000 and even gorgeous Indian Jewellery, the brand has made every effort to give their clients quality clothing at bargain prices. A limited edition rack for formal wear with prices in the range of Rs40,000 were also available along with scarves and stoles, and menswear kurtas. The store offers a complete solution for all your ready-to-wear occasion and day wear needs.

The Sapphire opening marks a significant step towards the global trend of Fast Fashion in Pakistan as Creative Director Khadijah Shah explained the brand's philosophy comparing it to high street labels like ZARA. New designs will be stocked every week and there is a whole lot more expected to arrive soon in store.

The grand opening presented a fashion showcase of models including Amna Babar, Sana Ansari, Fauzia Aman and Hira Tareen among others along with designers Safinaz Muneer, AFH, Sanam Chaudhri, Wardha Saleem and many more who came to show their support. Celebrities Ayesha Omar, Syra Yousuf, Meera Ansari and Stylist Maha Burney, Photographer Nadir Firoz Khan, Makeup Artist Raana Khan, and style icons Samira Dada, Meher Bano Qureshi, Sehr Pirzada and many more were also spotted at the event. Take a look at all the photos from the opening!

Photography credit: Kashifuddin